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What a business website needs to explain

A clear structure gives visitors the information they need to decide whether to contact you.

Illustration accompanying this project planning guide

PLANNING GUIDE

Who you are

Introduce the company in plain language. Include accurate contact information and only claims that can be supported.

What you offer

Give different services their own explanations. Describe the problems they address and what an engagement may include.

How to take the next step

Make enquiry routes visible on every relevant page. Test email links and explain what information will help start a conversation.

How it works on mobile

Check navigation, text size and contact actions on a narrow screen. Avoid relying on interactions that only work with a mouse.

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